In the late twentieth and early twenty-first century, heavy eye liner use has been associated with Goth fashion and Punk fashion. Eye liner of varying degrees of thickness has also become associated with the emo subculture and various alternative lifestyles.

Modern rouge generally consists of a red-colored talcum-based powder that is applied with a brush to the cheeks to accentuate the bone structure. The coloring is usually either the petals of safflower, or a solution of carmine in ammonium hydroxide.

Like lipstick, lip gloss comes in a variety of forms and may be applied in different ways. It can be contained in a small cylinder and applied with a rounded or sloped applicator wand (known as a doe foot applicator) or with a built in lip brush.